First Meeting Frenzy – B2B Sales Firms Turning to Cash Incentives for Prospects

The email that found its way to my inbox states that the company will pay me $100 for meeting with one of their salespeople. Less expensive companies offered me a $50 gift card to Amazon or Starbucks. This offer is attractive for someone who buys many books. Still, I reject the offer by clicking delete. This is one more example of how sales is broken. I am also on record here describing the coming apocalypse of cold outreach, which will result from an overwhelming volume of communications, most of which use sales automation.

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