Four Risks Growth Leaders Must Consider for 2022, Part Three: CX Initiatives That Are No More Than Lip Service

Most commercial leaders agree that customer experience is important; we found the same: 67% of all companies surveyed are planning a significant CX initiative for 2022. (That number jumps to 85% of high performing companies). Furthermore, most leaders share that they’ve documented a CX strategy and/or aligned on goals with their leadership teams. When it comes to execution, however, high-growth companies are nearly four times more likely than typical performers to have a significant CX initiative planned for 2022. And when exploring companies’ progress executing CX initiatives, average-growth companies generally haven’t moved off the starting block, whereas their peers have begun leveraging technology to improve their customer experience, impacting critical growth outcomes such as retention, and advancing customer success capabilities.

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