How to Be Truly Consultative Posted on March 24, 2022 by admin The evolution of the complex B2B sale has all but eliminated “transactional” approaches and is now moving past “consultative” to something like “super-consultative,” or “truly-consultative.” Post navigation 3 Ways CMOs Can Use Customer Voice to Build BrandsWhy Transparency Sells Better Than Perfection Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.