How to Use Cold Email Effectively

You need to reach your dream client to schedule a meeting and create a new opportunity. You email on Monday morning, waiting for your prospective client to respond to your cold email with a date and time to meet, but your contact doesn’t respond. You tell yourself that your contact hasn’t had time to read your impeccably well-crafted email, as you followed the best practices that the email gurus promise will cause your client to respond. You even followed your CRM’s advice and added a question in the email, as it increases engagement.

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