In Praise of High Prices

One of the complaints you will hear from your clients and customers is that your price is higher than your competition’s. A complaint about your price is not an objection. This complaint often indicates that your client wants the greater results you can deliver at the lower price your competitor offered them. The fact your contact complained is evidence that they don’t believe your competitor will deliver the same results. If they did, they wouldn’t be griping about your price.

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