When you’re doing it right, recruiting the best candidates for your open salesperson positions can take weeks or even months. That’s not even factoring in the costs of not having someone close new business while the position is vacant, the money lost during onboarding, and the risk of losing the new hire if they or your team determine they’re not the best fit for the job.
That’s why it’s critical to both know your Employment Value Proposition (EVP) and make sure it’s clear to your candidates right from the outset, even if they’re not looking for a new job.
