My Debt to The Challenger Sale

It would be more difficult for me to share my version of a modern sales approach if the Challenger approach didn’t exist. Brent Adamson and Matt Dixon’s research made it possible to address the issues that continue to plague sales organizations and repel their prospective clients. Their book The Challenger Sale was interesting to me, mostly because so many people criticized the ideas, but the old guard often tries to dismiss anything that threatens the status quo.

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