Sales Leaders Must Prioritize Effectiveness

  • What causes a prospective client to choose to buy from one salesperson instead of another? What creates the preference to buy from one and reject another?
  • Why does one salesperson easily acquire a second meeting while another leaves without a second meeting on the prospective client’s calendar?
  • How is it possible for one salesperson to be able to successfully lead the client through the conversations they need to have while another has to follow the client’s lead?

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