The Coin of the Realm in Sales Is Value Creation

A coin holds a specific amount of value. The benefit of a coin is that you can give it to another party, allowing them to possess the value that once belonged to you. The ability to transfer the value allows you to trade your coin for something you find more valuable. You would not trade your coin for something you don’t believe is more valuable to you, as another party would not trade something for your coin if they didn’t find the coin more valuable to them.

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