The Four Investments You Need to Succeed in Sales

Spend any amount of time on LinkedIn or some other social channel, and you will find all kinds of sales-related content, whether it is a blog post, a new technology all the best companies are using, or a grouchy vice president of sales bragging about how they refuse to take cold calls while requiring their sales force to make the very same calls he won’t take. (That last one is a performative contradiction, i.e. hypocrisy.)

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