The Role of Competitive Analysis in Gaining a Competitive Edge

When it comes to competition in sales, there are two conflicting ideas. On the one hand, there is nothing you can do about your competitors, especially those with a weak connection to anything resembling a moral code. But it is your obligation to identify your competitors and develop sales strategies that allow you to beat them in a contest for your ideal customers. A competitive analysis is essential in every industry, as there are typically many companies selling the same products or services. You don’t want to lose.

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