‘Why Me?’ Is Better Than ‘Why Us?’

The “why us” approach salespeople have used for more than 100 years was based on the idea that the salesperson lacked credibility and trust. To convince a prospect to buy from the salesperson, the salesperson would explain that their company was reputable and successful, making it safe for the prospective customer to buy from the company. They also explained that their product was also the best available, making it safe for the customer to buy the product.

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