Why Your Team Doesn’t Work

Your team isn’t doing the work they need to succeed in sales. You hired people who have experience in B2B sales, and you believe they should know what to do—and do it. Eventually, you might believe there are no good salespeople. According to David Hackworth, author of Steel in My Soldiers’ Hearts, there is an old saying in militaries that addresses this idea: “There are no bad troops, just bad officers.”

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