Your Value Proposition Isn’t Valuable in an Early Sales Conversation

In two interactions in the past week, I listened to two salespeople who believed they were using their value proposition to create value for clients. One was a cold call and the other was a cold email. In the first case, the salesperson asked for a first meeting by going hard on the value of their solution. The second salesperson described their value proposition twice in the same cold email.

Leave a Reply

Your email address will not be published. Required fields are marked *