Listen up we need to change the sales culture. It’s a complete shit show. I had a dude reach out to me the other day and he said something like….
The legacy approach to sales and marketing strategy continues to harm sales organizations and salespeople. These sales and marketing strategies worked well for a long time, but they eventually lost….
Online advertising is huge. And so are ad frauds.
If there were a popular qualifying strategy that would offend your prospective clients while also projecting that you and your company are self-oriented brutes who care only about closing a….
Our computers and smartphones are typically a place of joy and entertainment.
Dec 1, 2022 Collin Stewart Michael Gaudet is a Performance Marketing Leader with over a decade of digital marketing experience building and managing high-achieving revenue teams. He joined the Predictable….
Transaction selling, relationship selling, partnership selling, consultative selling… If you’re a sales manager, you’ve heard professionals, blogs, and influential figures discussing these techniques. One resource will swear by relationship selling,….
The human brain houses many thoughts and emotions.
Ever since the mechanics behind ad tech (and digital marketing in general) became effective enough to be considered a reliable source of revenue, there was an issue of shady people….
Activism must be marketed for it to be accessible.