3 Lessons Learned from Building Unicorns in Atlanta

Atlanta has emerged as a growing software and technology hub, particularly in the B2B space. In 2021, Atlanta minted six new unicorns: Stord, Greenlight, FullStory, Flock Safety, Calendly, and Salesloft. On top of that, in the spring, privacy, cybersecurity, and data governance startup OneTrust raised a Series C round at a $5.3 billion valuation, and in November Mailchimp announced its sale to Intuit for $12 billion, by far the largest exit for an Atlanta tech company.

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