What’s the difference between saying “we provide” and saying “you can get”? On a cold call, the difference is about a 22% ding to your close rate. Words matter: Sales scripts can help you ensure you’re using the right ones.
What’s the difference between saying “we provide” and saying “you can get”? On a cold call, the difference is about a 22% ding to your close rate. Words matter: Sales scripts can help you ensure you’re using the right ones.