There must be something in the water that is causing salespeople to suggest in writing their new desire to avoid persuading or convincing their clients to do something. Let’s call this phenomenon “the super conscious salesperson.” This newfound morality sounds nice, but it undermines a salesperson’s obligation to provide the counsel, advice, and recommendations that would ensure the client succeeds in improving their business results. What is worse is that it is impossible to avoid persuading or convincing clients when they contacted a salesperson because they want help to improve their results.
