The Future of Prospecting in B2B Sales

When we say “sales is broken,” we are talking about outdated sales approaches. More sales organizations practice a legacy approach than a modern approach, even though new sales strategies provide better results. It’s difficult to adapt your B2B sales process or adopt a new B2B sales methodology, and many teams struggle to make the crucial pivot. Prospecting is one area where sales teams are on a level playing field, regardless of their approach.

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