Thoughts About Effective Selling

Those of us who have had the experience of selling in a highly commoditized industry adapt to the lack of differentiation. Even if your company does something different than your competitors, your prospective clients aren’t likely to find this compelling. As a result, some of us in the red ocean remove any conversation about our companies and our offerings. Instead, we focus our conversation on the client, their business, and what they need to achieve.

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