If you’re in sales, there’s a good chance that you will soon close another deal.
But why? Why do clients buy what you have to sell, and then, why don’t they buy?
First, you need to follow a logical process; ours is the Sales Accelerator, but today we’re going to look to Ancient Greece and what Aristotle believed were four main causes of how things come to be. In this case, how your sales or lack of it came to be.