What Does Your Client Gain by Meeting with You?

I knew the salesperson would not have much to say when he started our call with, “how’s it going,” a dead giveaway that the conversation would be short. Sure enough, he followed up with “how’s business?” then pivoted to “What is the biggest problem you have in your business right now?” At that moment, I was tempted to shoot back, “The time I’m wasting on this call!”

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