What is a Positioning Statement

In a time when there are too many sales organizations chasing too few prospective clients, differentiation is difficult. Because most industries have a glut of competitors, your contacts believe what you sell is a commodity. One way you can differentiate your products and services is by using a positioning statement. A positioning statement is a short statement about the value proposition a company offers its prospective clients. Much of the time, they are created and developed by the company’s marketing department.

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