What Most Get Wrong About Insight-Based Selling

We sometimes reduce a strategy to a brief description, without providing a deep enough explanation to communicate how and why to pursue it. This is often the case with insight-based selling and, in some ways, the entire modern sales approach. Insights and a provocative perspective are merely tools. We use these tools because they allow us to achieve a desired result, one that benefits the prospective client by helping them change and improve their business.

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